The Identity Cost

As a founder, you probably live your life less compartmentalized and more integrated.

That’s got it’s plusses, but there are places where that integration costs your business money - potentially a lot.

The Identity Cost is a tool that we use to examine businesses for hidden costs that serve the founder but not the business objectives.

The goal? An agile organization, focused clearly on business objectives, and leadership that look for fulfillment in places that don’t detract from the mission.